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Ing. Lukáš Cinko

Bachelor's thesis

Analýza cross-selling-u vo vybranej komerčnej banke

Analysis of cross-selling in selected commercial bank
Abstract:
In the first part of our bachelor seminar work we will characterize bank system in Slovakia, we will also outline the entity of marketing and consequently center on marketing in banking. In area of financial and bank marketing we will focus on term cross-selling, as a tool of product sell support by the means of creation and development of connections between products themselves. The second part of …more
Abstract:
V prvej časti našej bakalárskej práce charakterizujeme bankový systém na Slovensku, vymedzíme podstatu marketingu a následne sa budeme venovať marketingu v oblasti bankovníctva. V oblasti finančného a bankového marketingu sa zameriame na pojem cross-selling, ako nástroj podpory predaja produktov formou ich prepájania a vytvárania súvislostí medzi nimi. Druhá časť našej bakalárskej práce sa venuje UniCredit …more
 

Keywords

marketing cross-selling bankove produkty banka úver vklad
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2011
Identifier: https://is.ambis.cz/th/swloy/

Thesis defence

  • Date of defence: 31. 5. 2011
  • Supervisor: Ing. Stanislava Labancová, PhD.
  • Reader: Ing. Viktória Ďurajová, PhD.

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