Assessment of the Financial Position and Performance of the Chosen Companies in the Social Media Industry

Diana Istomina

Bachelor's thesis

Abstract:

This bachelor thesis deals with the assessment of the financial position and financial performance of the well-known Russian social media company VK Company Limited, as well as its competitors from other countries such as Meta Platforms Inc. and Snap Inc. for comparison, evaluation, and conclusions. Assessment is carried out by analyzing the annual reports as a whole and financial parts separately, such as balance sheet, cash-flow statement, income statement, notes to determine changes in assets, liabilities, revenues, expenses, and profits. It helps to anticipate potential problems, identify strengths and weaknesses, and specify the main factors that affected the company's profit or loss during this period. The methodology of the thesis is based on financial analysis such as vertical analysis to compare different components of financial statements within a reporting period and horizontal analysis to compare data during different reporting periods, ratio analysis, and comparative analysis. In the conclusion, the author will give an assessment of the companies‘ financial position and performance.

Keywords

financial statements, financial position, financial performance

Language used: English

Date on which the thesis was submitted / produced: 17. 3. 2024

Thesis defence

• Supervisor: Ing. Enikö Lörinczová, Ph.D.
• Reader: Petra Šánová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration