Content Marketing in small and medium corporation – Bc. Hripsime Zohrabyan
Bc. Hripsime Zohrabyan
Bachelor's thesis
Content Marketing in small and medium corporation
Content Marketing in small and medium corporation
Abstract:
The thesis studies Content Marketing, which is about creating an audience-focused content derived from the clients’ needs and requirements, which the company learns about by actively listening to them. The main aim of Content Marketing is to incorporate storytelling in all parts of its marketing strategy while focusing on owning media, not renting it, in contrast to traditional advertising. Blog posts …more
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier:
https://is.vsfs.cz/th/qm2n7/
Thesis defence
- Date of defence: 9. 6. 2017
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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