Bc. Hripsime Zohrabyan

Bachelor's thesis

Content Marketing in small and medium corporation

Content Marketing in small and medium corporation
The thesis studies Content Marketing, which is about creating an audience-focused content derived from the clients’ needs and requirements, which the company learns about by actively listening to them. The main aim of Content Marketing is to incorporate storytelling in all parts of its marketing strategy while focusing on owning media, not renting it, in contrast to traditional advertising. Blog posts …more
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2017

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

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