Business Plan for a Snails Farm in the Republic of Moldova

Tincuta Chircu

Diplomová práce

Abstract:

The aim of this project is to create a business plan for a snails farm in the Republic of Moldova, with the purpose the export the product to the European market. Although the demand is almost inexistent on the local market, there is a need of snail products that is not covered in some European countries. Most of the products will be intended for export, but there will also be offers for the Moldovan market. The theoretical part describes the components of a business plan, with a special focus on Canvas Business Model, the snails types and environment, the analytical tools for a busi-ness and the legal requirements. The second part analyses the snails market on the global level, with a focus on the European market. Third part is the business plan itself, with all the activities and steps to be implemented and time frame and risk analysis.

Abstract:

The aim of this project is to create a business plan for a snails farm in the Republic of Moldova, with the purpose the export the product to the European market. Although the demand is almost inexistent on the local market, there is a need of snail products that is not covered in some European countries. Most of the products will be intended for export, but there will also be offers for the Moldovan market. The theoretical part describes the components of a business plan, with a special focus on Canvas Business Model, the snails types and environment, the analytical tools for a busi-ness and the legal requirements. The second part analyses the snails market on the global level, with a focus on the European market. Third part is the business plan itself, with all the activities and steps to be implemented and time frame and risk analysis.

Keywords

Business Plan, Canvas Business Model, Snails farming, SWOT analysis, PESTEL analysis, Porter analysis.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Jiří Vaněk, Ph.D.

Univerzita Tomáše Bati ve Zlíně

Fakulta managementu a ekonomiky

Magisterský studijní program / obor:
Economics and Management / Management and Marketing