Bc. Van Linh Vu
Master's thesis
Konkurence - teorie vs. praxe
Competition - the Theory and Practice
Abstract:
Cílem následující práce tedy je analyzovat konkurenční výhody podniku. Vysvětleny jsou pojmy konkurence, konkurenceschopnost a konkurenční výhoda, analýza vnějšího prostředí, PEST analýza, Porterův model pěti sil, analýza vnitřního prostředí, SWOT analýza. Analyzován je vztah podniku k vnějšímu okolí i vnitřním zdrojům a schopnostem. Cílem je vytvořit strategii, která maximalizuje užitek z příležitostí …moreAbstract:
Annotation The aim of the following work is therefore to analyze the competitive advantages of the company. Explained the concepts of competition and competitiveness and competitive advantage, environmental analysis, PEST analysis, Porter's five forces model analysis of the internal environment, SWOT analysis. Analyzed the relationship of the company to the external environment and internal resources …more
Language used: Czech
Date on which the thesis was submitted / produced: 9. 5. 2017
Identifier:
https://is.ambis.cz/th/y6oae/
Thesis defence
- Date of defence: 27. 6. 2017
- Supervisor: doc. Ing. Ilona Švihlíková, Ph.D.
- Reader: Ing. Stanislav Heczko, PhD.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISBanking Institute/College of Banking
Master programme / field:
Economics and Management / Finance
Theses on a related topic
-
Personálny marketing vo vybranej spoločnosti
Elena Kasáková -
Marketing Management and marketing planning
Kristina Zhitnova -
Business strategy for a company entering foreign markets
Zhanara Osmonova -
Business strategy for establishing and development of the new brand
Kateřina Janečková -
Influence of competitive environment on business strategy and operation
Pascal Nweze -
Analysis of new retail business formats & Development Strategy Analysis of Yonghui Superstores new retail business
Xin Yao Lu -
International Business Strategy: Venture investments into AgTech and other agricultural innovations
Josef Mrázek -
Business strategy for Agricultural cooperative "Berry Partner"
Olha Kondratiuk