Consumer Buying Behavior

Gopinatha Kaimal, Harigovind

CS ENPrihlásiť sa Prihlásiť sa (EduID)

Theses 8w1c93

Consumer Buying Behavior – Ing. Harigovind Gopinatha Kaimal

Zpět na vyhledávání

Ing. Harigovind Gopinatha Kaimal

Master's thesis

Consumer Buying Behavior

Anotácia:

The aim of the Master thesis is to understand the online consumer buying behavior of perishable goods by working women in Kerala, India. The result is collected based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied subject, the characteristics of the purchasing pattern, factors influencing the changes in buying …viac

Abstract:

The aim of the Master thesis is to understand the online consumer buying behavior of perishable goods by working women in Kerala, India. The result is collected based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied subject, the characteristics of the purchasing pattern, factors influencing the changes in buying …viac

Keywords

Online Consumer Buying Behavior Consumer Behavior

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 18. 12. 2023

Identifikátor: https://is.slu.cz/th/lgj9p/

Obhajoba závěrečné práce

Obhajoba proběhla 13. 2. 2024
Vedúci: Ing. Kateřina Matušínská, Ph.D.
Oponent: Ing. Radka Bauerová, Ph.D.

Citační záznam

Citovat tuto práci

Citace dle ISO 690:

GOPINATHA KAIMAL, Harigovind. \textit{Consumer Buying Behavior}. Online. Diplomová práca. Opava: Slezská univerzita v Opavě, School of Business Administration in Karvina. 2023. Dostupné z: https://theses.cz/id/8w1c93/.

@MastersThesis{Gopinatha Kaimal2023thesis,
AUTHOR = "Gopinatha Kaimal, Harigovind",
TITLE = "Consumer Buying Behavior [online]",
YEAR = "2023 [cit. 2024-04-27]",
TYPE = "Diplomová práca",
SCHOOL = "Slezská univerzita v Opavě, School of Business Administration in KarvinaOpava",
NOTE = "SUPERVISOR: Ing. Kateřina Matušínská, Ph.D.",
URL = "https://theses.cz/id/8w1c93/",
}

@MastersThesis{Gopinatha Kaimal2023thesis,
AUTHOR = {Gopinatha Kaimal, Harigovind},
TITLE = {Consumer Buying Behavior},
YEAR = {2023},
TYPE = {Diplomová práca},
INSTITUTION = {Slezská univerzita v Opavě, School of Business Administration in Karvina},
LOCATION = {Opava},
SUPERVISOR = {Ing. Kateřina Matušínská, Ph.D.},
URL = {https://theses.cz/id/8w1c93/},
URL_DATE = {2024-04-27},
}

{{Citace kvalifikační práce
 | příjmení = Gopinatha Kaimal
 | jméno = Harigovind
 | instituce = Slezská univerzita v Opavě, School of Business Administration in Karvina
 | titul = Consumer Buying Behavior
 | url = https://theses.cz/id/8w1c93/
 | typ práce = Diplomová práca
 | vedoucí = Ing. Kateřina Matušínská, Ph.D.
 | rok = 2023
 | počet stran =
 | strany =
 | citace = 2024-04-27
 | poznámka =
 | jazyk = 
}}

Plný text práce

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Zveřejněno v Theses:

světu

Jak jinak získat přístup k textu

Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné

Odkaz na adresář do lokálního úložiště instituce

Silesian University in Opava

School of Business Administration in Karvina

Master programme / odbor:
Economics and Management / Business Economics and Management

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