Demystifying Search Engine Optimization-Online Retargeting Bond – Ing. Nijat Alizada, BA
Ing. Nijat Alizada, BA
Master's thesis
Demystifying Search Engine Optimization-Online Retargeting Bond
Demystifying Search Engine Optimization-Online Retargeting Bond
Abstract:
Cílem práce je prozkoumat vztah mezi SEO a online retargetingem a jejich vliv na nákupní záměr a vnímání otázek ochrany soukromí a také zhodnocení toho, jak reklama na sociálních sítích, zejména vystavení opakovaným marketingovým sdělením online, ovlivňuje nákupní chování v internetovém obchodě. ve střední Evropě, konkrétně v Maďarsku. Studie zvolila smíšenou metodu vzorkování. Primární data byla shromážděna …moreAbstract:
The aim of the thesis is to investigate the relation between SEO and online retargeting and their impact on purchase intent and perception of privacy issues as well as the evaluation of how social media advertising, namely exposure to recurrent marketing messages online, influences online shop purchase behavior in Central Europe, specifically in Hungary.The study adopted a mixed sampling method. The …more
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2022
Identifier:
https://is.muni.cz/th/w5ydu/
Thesis defence
- Date of defence: 24. 6. 2022
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: Ing. Renata Čuhlová, Ph.D.
Citation record
ISO 690-compliant citation record:
ALIZADA, Nijat. \textit{Demystifying Search Engine Optimization-Online Retargeting Bond}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2022. Available from: https://theses.cz/id/8wexde/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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