Evaluation of Digital Marketing Communication – Rushik Rameshkumar Patel, B.E.
Rushik Rameshkumar Patel, B.E.
Master's thesis
Evaluation of Digital Marketing Communication
Abstract:
Digital marketing is the practise of promoting products or offerings via the use of digital technology, especially the internet, and furthermore mobile devices, display advertising, and several other digital media. The growth of digital marketing ever since 1990s and 2000s significantly altered how companies as well as brands utilise technology towards marketing. Digital marketing efforts are growing …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
Citation record
ISO 690-compliant citation record:
PATEL, Rushik Rameshkumar. \textit{Evaluation of Digital Marketing Communication}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/92hkt6/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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