Eva Pilmaierová
Bachelor's thesis
Marketing in Public Space
Marketing in Public Space
Abstract:
In this bachelor’s thesis focused on ‘marketing in public spaces’ I will try to investigate the marketing use of public spaces in Prague. In the first part of my thesis, I will examine the general notion of public spaces, its’ limitations and regulations specific to the Prague and the Czech Republic. The specification on how the information for the practical part is going to be gathered and analyzed …moreAbstract:
In this bachelor’s thesis focused on ‘marketing in public spaces’ I will try to investigate the marketing use of public spaces in Prague. In the first part of my thesis, I will examine the general notion of public spaces, its’ limitations and regulations specific to the Prague and the Czech Republic. The specification on how the information for the practical part is going to be gathered and analyzed …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2018
Identifier:
https://is.vsfs.cz/th/fxfkj/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: PhDr. Ilona Toufarová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
University of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration