Bc. Zuzana Balušková

Master's thesis

Komparace elektronického marketingu restaurací

Comparison of electronic marketing of restaurants
Abstract:
Cílem diplomové práce je analýza elektronického marketingu vybraných pražských restaurací, komparace a návrhy pro jeho zkvalitnění.
Abstract:
The aim of my dissertation is to analyze the elctronic marketing of selected Prague restaurants, comparisons and suggestions for its improvement.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2019

Thesis defence

  • Date of defence: 11. 6. 2019
  • Supervisor: Ing. Bc. Jan Chromý, Ph.D.
  • Reader: doc. Ing. Petr Čech, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze