Factors determining the loyalty of customers using private banking services in the Czech Republic – Karel Huk
Karel Huk
Bachelor's thesis
Factors determining the loyalty of customers using private banking services in the Czech Republic
Factors determining the loyalty of customers using private banking services in the Czech Republic
Abstract:
This dissertation analyses factors determining customer loyalty within the Erste Premier service of Ceska sporitelna in the Czech Republic, the direction of these relationships and its strength. Eight main variables were examined through Pearson's and Spearman's correlation tests: satisfaction with the banker, satisfaction with the service, satisfaction with tangible facilities, satisfaction with online …moreAbstract:
Tato bakalářská práce analyzuje faktory ovlivňující loajalitu klientů služby Erste Premier České spořitelny v České Republice, směr vzájemných vztahů a jejich sílu. Skrze Pearsonův a Spearmanův test bylo testováno osm proměnných: spokojenost s bankéřem, spokojenost se službou samotnou, spokojenost s vybavením banky, spokojenost s online bankovnictvím, frekvence kontaktu klienta bankéřem, image banky …more
Language used: English
Date on which the thesis was submitted / produced: 28. 8. 2018
Thesis defence
- Supervisor: Ing. Jaroslav Demel, Ph.D.
Citation record
ISO 690-compliant citation record:
HUK, Karel. \textit{Factors determining the loyalty of customers using private banking services in the Czech Republic}. Online. Bachelor's thesis. Liberec: Technical University of Liberec, Faculty of Economics. 2018. Available from: https://theses.cz/id/97lxin/.
The right form of listing the thesis as a source quoted
Huk, Karel. Factors determining the loyalty of customers using private banking services in the Czech Republic. Liberec, 2018. bakalářská práce (Bc.). Technická univerzita v Liberci. Ekonomická fakulta
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Technická univerzita v Liberci, Ekonomická fakultaTechnical University of Liberec
Faculty of EconomicsBachelor programme / field:
Economics and Management / Economics and Management of International Trade
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