Julija Pešlová
Bachelor's thesis
Determinants of Online Shopping
Abstract:
The aim of the thesis is to analyze consumption and consumer behavior in the Czech Republic in years 2015 – 2022. The theoretical part explains definitions of consumption and consumer behavior, factors influencing consumer behavior, determinants of online shopping. It is important to approach each person individually as they come from different background and different things influence their behavior …more
Language used: English
Date on which the thesis was submitted / produced: 3. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Lenka Rumánková, Ph.D.
- Reader: Michal Malý, Ph.D.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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Mach, J.
3/12/2023
Mach, J.
3/12/2023