Application of the CorporateMetrics Methodology in Heineken Company

Yiwen Xu

Diplomová práce

Anotace:

The main goal of this thesis is to predict the probability distribution of net operating profits for Heineken company in 2019 by applying the CorporateMetrics methodology. In overall, this thesis involves five chapters. The first chapter is introduction, while the last chapter is conclusion. Both of the second and third chapter refer to the theoretical part, while the fourth chapter refers to the practical part. The second chapter involves the description of the CorporateMetrics methodology. An overview of corporate methodology is given. In addition, various mathematical methods and financial models are described in detail as well. The third chapter describes the characterization of Heineken company. The basic information of Heineken company is introduced, Moreover, industry analysis and SWOT analysis are applied either. The forth chapter is the key part of this thesis, it involves the application of CorporateMetrics methodology in our selected company according to the mathematical methods and financial models introduced in the second chapter, and the probability distribution of net operating profits for Heineken company in 2019 will be created in the end.

Abstract:

The main goal of this thesis is to predict the probability distribution of net operating profits for Heineken company in 2019 by applying the CorporateMetrics methodology. In overall, this thesis involves five chapters. The first chapter is introduction, while the last chapter is conclusion. Both of the second and third chapter refer to the theoretical part, while the fourth chapter refers to the practical part. The second chapter involves the description of the CorporateMetrics methodology. An overview of corporate methodology is given. In addition, various mathematical methods and financial models are described in detail as well. The third chapter describes the characterization of Heineken company. The basic information of Heineken company is introduced, Moreover, industry analysis and SWOT analysis are applied either. The forth chapter is the key part of this thesis, it involves the application of CorporateMetrics methodology in our selected company according to the mathematical methods and financial models introduced in the second chapter, and the probability distribution of net operating profits for Heineken company in 2019 will be created in the end.

Klíčová slova

Market risk, CorporateMetrics, Financial modeling, Probability distribution, Profit estimation

Keywords

Market risk, CorporateMetrics, Financial modeling, Probability distribution, Profit estimation

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 4. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 5. 2019
• Vedoucí: Miroslav Čulík
• Oponent: Tomáš Tichý

VŠB - Technická univerzita Ostrava

Ekonomická fakulta

Magisterský studijní program / obor:
Hospodářská politika a správa / Finance