Bc. Tamila Mirkamalova
Master's thesis
Management and Controlling of SME-s
Management and Controlling of SME-s
Abstract:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …moreAbstract:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …more
Language used: English
Date on which the thesis was submitted / produced: 23. 7. 2013
Identifier:
https://is.vsfs.cz/th/nea3s/
Thesis defence
- Date of defence: 29. 8. 2013
- Supervisor: doc. Ing. Karel Havlíček, Ph.D.
- Reader: Ing. Martin Petrášek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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