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Management and Controlling of SME-s – Bc. Tamila Mirkamalova

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

Bc. Tamila Mirkamalova

Master's thesis

Management and Controlling of SME-s

Management and Controlling of SME-s

Abstract: Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well as controlling. Practical part is dedicated to the analysis of EcoPan Eastern Europe, s.r.o. company, its objectives, management and controlling processes.

Abstract: Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well as controlling. Practical part is dedicated to the analysis of EcoPan Eastern Europe, s.r.o. company, its objectives, management and controlling processes.

Keywords: Management, controlling, marketing, sales, strategy, planning, SWOT analysis, PESTLE analysis, Porter’s 5 forces, marketing mix.

Language used: English

Thesis defence

  • Date of defence: 29. 8. 2013
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Martin Petrášek

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