Bc. Chaohang Wu

Bakalářská práce

Corporate brand impact on sales to Chinese and Czech Generation Z

Corporate brand impact on sales to Chinese and Czech Generation Z
Anotace:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …více
Abstract:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 2. 5. 2023

Obhajoba závěrečné práce

  • Obhajoba proběhla 12. 6. 2023
  • Vedoucí: doc. Ing. Alžběta Kiráľová, Ph.D.
  • Oponent: doc. JUDr. Ing. Jana Majerová, Ph.D.

Citační záznam

Plný text práce

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Instituce archivující a zpřístupňující práci: AMBIS vysoká škola, a.s., AMBIS University

AMBIS vysoká škola, a.s.

AMBIS University

Bakalářský studijní program / obor:
Business Economics and Management / Business Economics and Management