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Bc. Chaohang Wu

Bachelor's thesis

Corporate brand impact on sales to Chinese and Czech Generation Z

Corporate brand impact on sales to Chinese and Czech Generation Z
Abstract:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …more
Abstract:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …more
 

Keywords

Corporate Branding Generation Z Corporate Identity Marketing App
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier: https://is.ambis.cz/th/g14ip/

Thesis defence

  • Date of defence: 12. 6. 2023
  • Supervisor: doc. Ing. Alžběta Kiráľová, Ph.D.
  • Reader: doc. JUDr. Ing. Jana Majerová, Ph.D.

Citation record

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