Comparison of different crowdfunding campaigns according to selected criteria

Zuzana Valentová

Diplomová práce

Abstract:

The thesis is focused on research in the area of crowdfunding and on comparison of selected campaigns. The aim is to identify causes of a campaign’s success or failure with the effort to create guidance and recommendations, which could increase the chance of new campaigns to succeed.The first part presents the general definitions of start-up and its possible options of funding. Further, the thesis deals with crowdfunding and motivation, to participate in crowdfunding project either as author or backer. The following chapter contains a brief description of crowdfunding models and certain advantages as well as drawbacks are pointed out. Last chapter of theoretical part is focused on crowdfunding platforms with main focus on Kickstarter.The second part is focused on the analysis of crowdfunding campaigns from the most well-known crowdfunding platform Kickstarter. Data collection on crowdfunding campaigns will be done, then dataset will be quantified. Thereafter the correlation analysis and econometric modelling will be done. Econometric modelling will be used to trace and quantify economic phenomenon or relationships between them. After the final model is verified, the results of the diploma thesis are presented.

Keywords

start-up, financing, crowdfunding, Kickstarter, campaign

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management