Person as a Brand

Bc. Pavel Fridrich

Master's thesis

Abstract:

This Diploma thesis will deal with an issue of how to become a quality brand in a specific profession. Personal branding should be used to increase competitiveness and accomplish life potential by everyone. However, not everybody uses it. Personal branding builds up your credibility, visibility, and consistency. Quality person as a brand increase competitiveness, and better position in life. Higher chances to get a better job or be more known and so be able to fulfil your life potential and purpose. In the first part of the thesis personal branding and what actually a brand is will be described. Also, what the person as a brand is based on and what relevant factors can be influenced and what cannot be discussed. The groundwork of the theoretical part will be used for the second, practical, part of the diploma thesis, where available information about a specific profession will be collected, reviewed and analysed. Furthermore, a proposal of strategy and following recommendation to become a person as a brand in a specific profession will be put forward. The aim of this thesis will be to analyse information and propose an appropriate strategy and steps for a specific profession which should be followed to become a successful person as a brand and fulfil your life potential.

Keywords

Personal branding, a brand, success, a story, Logical levels by Dilts, a profession, unique.

Language used: English

Date on which the thesis was submitted / produced: 11. 4. 2018

Thesis defence

• Date of defence: 28. 5. 2018
• Supervisor: MSc Oldřich Dutý
• Reader: Ing. Helena Pleskotová

University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance