Bc. Michal Horňák

Master's thesis

Možnosti zvyšovania trhového podielu komerčnej banky

Possibilities of increasing market share in commercial bank
Abstract:
In my final Diploma Thesis entitled Possibilities of increasing of market share in commercial bank I focused on a tool, which is mostly used by competition contest, which is a marketing. The aim is to analyze more closely the concept of marketing, particular parts of marketing mix and to propose adequate solutions and improvements to increase of market share in the bank. The Diploma Thesis is devided …more
Abstract:
Diplomová práca Možnosti zvyšovania trhového podielu komerčnej banky je zameraná na nástroj, ktorý banky najviac využívajú pri boji s konkurenciou a ním je marketing. Cieľom práce je bližšie zanalyzovať marketing ako taký, jednotlivé nástroje marketingového mixu a navrhnúť vhodné riešenia a zlepšenia pre zvýšenie trhového podielu banky. Diplomová práca je rozčlenená na tri kapitoly. Prvá kapitola charakterizuje …more
 

Keywords

marketing klient produkt trhový podiel banka client product market share bank
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 5. 2012
Identifier: https://is.ambis.cz/th/l6lme/

Thesis defence

  • Date of defence: 8. 6. 2012
  • Supervisor: doc. Ing. Mária Klimiková, PhD.
  • Reader: Doc. Ing. Václav Dufala, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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