Business Plan of the company «Beauty_Go»

Irina Fedorova

Bachelor's thesis

Abstract:

Beauty_Go is a bio-beauty salon that provides its beauty services using cosmetics made from natural extracts. The main task of the salon is to provide high-quality service and take care of the beauty of customers. In order to understand the prospects of launching and developing a salon on the market, this business plan was developed. This work presents the results of the analysis of competitors for Beauty_Go, where the strongest are OliaOla and Exclusive Beauty Clinic. According to SWOT analysis, strengths were identified, namely the bio concept of the salon and customer orientation, as well as opportunities such as receiving governmental grants and creating E-shop. Also, it was decided to choose a differentiation strategy for its successful operation in the market. The quantitative survey in the form of a questionnaire was also conducted and distributed on social networks in English and Czech versions. Its analysis showed that the respondents are dissatisfied with the quality of current offered service and are also interested in using bio products during a visit to the salon. In this work was elaborated business plan and calculated the sum of initial investment in the amount of 560 467 CZK.

Keywords

Business Plan, Market Potential, Bio Salon Market, Value Added, Bio salons, Service Marketing, Strategising

Language used: English

Date on which the thesis was submitted / produced: 19. 3. 2023

Thesis defence

• Date of defence: 15. 5. 2023
• Supervisor: Ing. Lenka Platilová Vorlíčková
• Reader: Vladimír Petrík, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration