Bc. Monika Frkousová

Bachelor's thesis

Menu engineering a jeho využití v gastronomii

Menu engineering and Its Use in Gastronomy
Abstract:
Bakalářská práce s názvem Menu engineering a jeho využití v gastronomii představuje vhled do teoretické problematiky marketingu a marketingového mixu 4P, 7P, 4C včetně marketingové komunikace. Současně se zaměřuje na představení inovativní metody v sestavování jídelního lístku, a tou je metoda menu engineering, která optimalizuje time management restauračního zařízení včetně jeho finančních nákladů …more
Abstract:
The bachelor's thesis entitled Menu engineering and its use in gastronomy presents an insight into the theoretical issues of marketing and the 4P, 7P, 4C marketing mix, including marketing communication. The subject deals with the presentation of innovative methods in the compilation of the menu, namely the menu engineering method, which optimizes the time management of the restaurant, including its …more
 

Keywords

Menu engineering bostonská matice analýza Boston matrix analysis
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2024
Identifier: https://is.ucp.cz/th/kgvjz/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: Ing. Štěpán Chalupa, Ph.D.
  • Reader: Ing. Martin Kocourek

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
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University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management

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