Bc. Alissa Oparina

Master's thesis

Lifestyle and consumer culture

Lifestyle and consumer culture
Abstract:
Papír odhaluje vztah mezi pojmy životní styl a spotřební kultury. Je uvedena definice pojmu "životní styl", je uveden jeho obsah. Zvažují se rovněž koncepce kultury a chování spotřebitelů. Podstata spotřebitelské infrastruktury je vysvětlena. Článek uvádí výsledky studie propojující životní styl s kulturou konzumace alkoholu na území Ruské Federace.
Abstract:
The paper reveals the relationship between the concepts of lifestyle and consumer culture. The definition of the concept of «lifestyle» is given, its content is disclosed. The concepts of culture and consumer behaviour are also considered. The essence of consumer infrastructure is explained. The article presents the results of a study linking the lifestyle with the culture of alcohol consumption in …more
 

Keywords

Lifestyle consumer culture consumption for demonstration consumer behavior consumerism.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 7. 2020
Identifier: https://is.vsfs.cz/th/f6i2k/

Thesis defence

  • Date of defence: 24. 8. 2020
  • Supervisor: Mgr. Jitka Cirklová, M.A.
  • Reader: PhDr. Karel Eliáš, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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