Change in Consumer Behaviour Post Covid-19 Pandemic with Reference to Healthcare Services

Bc. KameshKumar Jitendra Modi

Diplomová práce

Abstract:

Being an unusual issue, the COVID-19 pandemic prompted the implementation of both full and partial lockdowns as well as other steps to prevent the disease from spreading. Public health measures and lockdowns lead to economic instability in the countries, which suggests a shift in market dynamics because all aspects of the economy are closely linked. As people's knowledge of COVID-19 pandemic has grown, so too has the body of health literature as well as techniques for empowering people to take charge of their own personal wellness management. At the same time, there is evidence of rising demand for online consultations, the adoption of practical health technology that can be accessible from home, and positive changes to privacy laws.The drivers of market competitiveness, expansion, and economic integration are consumers in every market. Consumers are changing their behaviour in response to economic uncertainty, albeit it remains to be seen how much of the change brought about by the crisis will last. Therefore, the research aims to study the change in Consumer Behaviour post Covid-19 pandemic with reference to healthcare services. To accomplish the main objective of the study, primary and secondary data will be used. Secondary data will be used for the purpose of literature review so as to gain insights into the different concepts and terminologies relating to research. While, primary data for practical part will be collected from 180 respondents making use of a close-ended structured questionnaire generated with the help of google forms. The data gathered is then analysed and interpreted so as to derive meaningful conclusions from the study. For data analysis Microsoft Excel and SPSS will be used. For hypothesis testing Corelation technique and Chi-square test will be used.

Keywords

Covid-19 Pandemic, Consumer Behaviour, Healthcare Industry, Contactless Services, Digital Transformation, Telemedicine

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 3. 2024

Obhajoba závěrečné práce

• Vedoucí: Ing. Tereza Balcarová, Ph.D.
• Oponent: Veronika Zajíčková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Business Administration