Joy Ezamegbe, BBA
Master's thesis
Economics of advertising
Abstract:
This research thesis is about the economics of Advertising which is a broad topic comprising of many aspects of the economic characteristics of advertising. Due to the many options through which this research topic can be address, the researcher therefore focused on address the topic focusing on the role of Internet, that is, new media in the economics of advertising. The researcher used the economic …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2016
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
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Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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