Students Consumer Behavior on Mobile Phone Market – Hoai Thu Tran
Hoai Thu Tran
Bachelor's thesis
Students Consumer Behavior on Mobile Phone Market
Abstract:
1. Introduction In the age of technology today, mobile phone is very important in the business activities. Consumer behavior on mobile phone market in Vietnam has been studied and analyzed for the bachelor thesis entitled Students consumer behavior on mobile phone market with the main objective is student in Vietnam. Understanding mobile phone consumption behavior of the student in Vietnam is very …moreAbstract:
and Samsung are the favorite brands of student when selecting to buy mobile phone. Post-purchase behavior: Mobile phone markets have launched the beautiful models, diversity designs as well as an important functions have been upgraded leads to change behavior consumer on purchasing phones. The results showed that there was a remarkable amount of student felt normal with their current mobile phone …more
Language used: English
Date on which the thesis was submitted / produced: 11. 3. 2016
Thesis defence
- Supervisor: Ing. Tomáš Maier, Ph.D.
Citation record
ISO 690-compliant citation record:
TRAN, Hoai Thu. \textit{Students Consumer Behavior on Mobile Phone Market}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/9ybu49/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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