Using Competitive Intelligence in Fashion Industry Analysis

Svitlana Bortnik

Diplomová práce

Anotace:

The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry.

Abstract:

The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry.

Klíčová slova

competitive intelligence, competitive advantage, analysis, information, fashion industry

Keywords

competitive intelligence, competitive advantage, analysis, information, fashion industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 6. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 8. 2023
• Vedoucí: Jan Černý
• Oponent: Zdeněk Molnár

Vysoká škola ekonomická v Praze

Magisterský studijní program:
Information Systems Management