Using Competitive Intelligence in Fashion Industry Analysis – Svitlana Bortnik
Svitlana Bortnik
Master's thesis
Using Competitive Intelligence in Fashion Industry Analysis
Using Competitive Intelligence in Fashion Industry Analysis
Abstract:
The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts …moreAbstract:
The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts …more
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier:
https://vskp.vse.cz/eid/90946
Thesis defence
- Date of defence: 29. 8. 2023
- Supervisor: Jan Černý
- Reader: Zdeněk Molnár
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90946
Vysoká škola ekonomická v Praze
Master programme:
Information Systems Management
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