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Svitlana Bortnik

Master's thesis

Using Competitive Intelligence in Fashion Industry Analysis

Using Competitive Intelligence in Fashion Industry Analysis
Abstract:
The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts …more
Abstract:
The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts …more
 

Keywords

competitive intelligence competitive advantage analysis information fashion industry

Keywords

competitive intelligence competitive advantage analysis information fashion industry
 
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier: https://vskp.vse.cz/eid/90946

Thesis defence

  • Date of defence: 29. 8. 2023
  • Supervisor: Jan Černý
  • Reader: Zdeněk Molnár

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https://vskp.vse.cz/eid/90946