Elizaveta Chepurnaia

Master's thesis

Marketing strategy for a start-up in the Green Architecture

Marketing strategy for a start-up in the Green Architecture
Abstract:
This master’s thesis aims to develop a marketing strategy for a green architecture startup in the Czech Republic, to effectively promote its products and services and differentiate itself from competitors. The research questions focus on identifying the target audience and their characteristics, adapting the marketing mix components, and determining specific marketing channels and tactics. The study …more
Abstract:
This master’s thesis aims to develop a marketing strategy for a green architecture startup in the Czech Republic, to effectively promote its products and services and differentiate itself from competitors. The research questions focus on identifying the target audience and their characteristics, adapting the marketing mix components, and determining specific marketing channels and tactics. The study …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2023

Thesis defence

  • Date of defence: 5. 6. 2023
  • Supervisor: Jan Mareš
  • Reader: Lukáš Válek

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/89783

Vysoká škola ekonomická v Praze

Master programme:
Management