Anatoly Zakharchuk

Bachelor's thesis

The Secrets of Communication in Marketing Communication

The Secrets of Communication in Marketing Communication
Paper studies the question of communication not only in general but also marketing. The classification of communication, its process and possible barriers are considered. The marketing mix is also described. The practical part is devoted to the Red Bull GmbH company - its profile, history, responsibility, and communication both within the company and with customers. After that, recommendations are …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019

Thesis defence

  • Date of defence: 7. 6. 2019
  • Supervisor: PhDr. Martina Švecová, MSc
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

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