Efektivní marketingová komunikace v neziskové sféře – Ing. Tereza Zimáková
Ing. Tereza Zimáková
Bachelor's thesis
Efektivní marketingová komunikace v neziskové sféře
Effective marketing communications in the nonprofit sector
Abstract:
Tématem mé bakalářské práce je Efektivní marketingová komunikace v neziskové sféře. V teoretické části práce se zabývám marketingovou komunikací a charakterizuji jednotlivé nástroje marketingové komunikace. Definuji zde neziskovou sféru a rozebírám marketingové techniky využívané v neziskové sféře. V praktické části práce se zabývám kampaní společnosti Elpida, o.p.s., analyzuji komunikační strategii …moreAbstract:
The topic of my bachelor thesis is Effective marketing communications in the nonprofit sector. Theoretical part of the thesis refers to marketing communications and characterizes the various tools of marketing communication. Then defines the non-profit sector and analyses the marketing techniques used in the nonprofit sector. The practical part deals with Elpida non-profit organization and its activities …moreKeywords
Marketing marketingová komunikace nástroje marketingové komunikace marketingový mix komunikační mix reklama nezisková sféra / neziskový sektor Elpida. Marketing marketing communication instruments of marketing communication / marketing tools marketing mix communication mix advertising nonprofit sector Elpida.
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2013
Identifier:
https://is.vsfs.cz/th/orl86/
Thesis defence
- Date of defence: 26. 6. 2013
- Supervisor: PhDr. Adolf Vodrážka
- Reader: PhDr. Marek Matějka
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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