Ing. Silvia Brázdovičová

Master's thesis

Úskalí a dopady rebrandingu Ľudová banka - Volksbank

Difficulties and impacts of rebranding Ľudová banka - Volksbank
Abstract:
Theme of the graduation theses is rebranding, its difficulties and impacts on company, on hypothesis rebranding Ľudová banka – Volksbank. Stepwise are presented the single steps till the valuation of it, on materials of the bank and information from surroundings. Further is on example of acquisition Volksbank, through new shareholder Sberbank, proposed process of rebranding so that the impact on company …more
Abstract:
Témou diplomovej práce je rebranding, jeho úskalia a dopady pre spoločnosť, na hypotéze rebrandingu Ľudová banka – Volksbank. Postupne sú uvedené jednotlivé kroky až po jeho zhodnotenie, na základe materiálov banky a informácii okolia. Ďalej je na príklade kúpy Volksbank, novým akcionárom Sberbank, navrhnutý proces rebrandingu tak, aby mal pre spoločnosť pozitívny dopad. Jeho jednotlivé kroky s vyčlenením …more
 

Keywords

hypotéza banka finančný sektor rebranding Ľudova banka Volksbank Sberbank klienti komunikácia marketing riešenia rozpočet reklamná kampaň Hypothesis bank finance sector clients communication solutions budget advertising campaign
 
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 6. 2013
Identifier: http://is.vsh.cz/th/6066/vsh_m/

Thesis defence

  • Date of defence: 29. 8. 2013
  • Supervisor: Ing. Jan Mastný
  • Reader: PhDr. Jaroslav Holoubek

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