Ing. Md Zakaria Chowdhury Risart

Master's thesis

Social Media Marketing

Social Media Marketing
Anotácia:
In Bangladesh, the full potential of social media as a critical marketing tool has yet to be realized. This is a squandered chance. It is therefore critical to include social media in an entire business marketing strategy. In this study, the effectiveness of Facebook marketing will be assessed. The qualitative thematic analysis technique was employed throughout this research. Four separate business …viac
Abstract:
In Bangladesh, the full potential of social media as a critical marketing tool has yet to be realized. This is a squandered chance. It is therefore critical to include social media in an entire business marketing strategy. In this study, the effectiveness of Facebook marketing will be assessed. The qualitative thematic analysis technique was employed throughout this research. Four separate business …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 10. 1. 2023

Obhajoba závěrečné práce

  • Obhajoba proběhla 2. 2. 2023
  • Vedúci: Ing. Dušan Mladenović, Ph.D.
  • Oponent: doc. Ing. Alena Klapalová, Ph.D.

Citační záznam

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Business Management / Business Management