Outlook of the automotive e-commerce in the US & evaluation of a business idea - LowMiles

Michael Sagols

Bakalářská práce

Anotace:

This Bachelor’s thesis provides information about online used car retailers in the United States and provides insight on how to enter the market by providing e-commerce capabilities to traditional dealerships as a pre-seed venture. This thesis is divided into the theoretical section and the practical section. The theoretical section provides background on how to design a business model and business plan. It includes various strategic tools and frameworks. The practical section is where the business model and business plan described in the theoretical section are applied.

Abstract:

This Bachelor’s thesis provides information about online used car retailers in the United States and provides insight on how to enter the market by providing e-commerce capabilities to traditional dealerships as a pre-seed venture. This thesis is divided into the theoretical section and the practical section. The theoretical section provides background on how to design a business model and business plan. It includes various strategic tools and frameworks. The practical section is where the business model and business plan described in the theoretical section are applied.

Klíčová slova

Business plan, used car retail industry, e-commerce, Automotive

Keywords

e-commerce, Automotive, Business plan, used car retail industry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 2. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 6. 2021
• Vedoucí: Ladislav Tyll
• Oponent: Natálie Badie

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management