Outlook of the automotive e-commerce in the US & evaluation of a business idea - LowMiles

Michael Sagols

Bachelor's thesis

Abstract:

This Bachelor’s thesis provides information about online used car retailers in the United States and provides insight on how to enter the market by providing e-commerce capabilities to traditional dealerships as a pre-seed venture. This thesis is divided into the theoretical section and the practical section. The theoretical section provides background on how to design a business model and business plan. It includes various strategic tools and frameworks. The practical section is where the business model and business plan described in the theoretical section are applied.

Abstract:

This Bachelor’s thesis provides information about online used car retailers in the United States and provides insight on how to enter the market by providing e-commerce capabilities to traditional dealerships as a pre-seed venture. This thesis is divided into the theoretical section and the practical section. The theoretical section provides background on how to design a business model and business plan. It includes various strategic tools and frameworks. The practical section is where the business model and business plan described in the theoretical section are applied.

Keywords

Business plan, used car retail industry, e-commerce, Automotive

Keywords

e-commerce, Automotive, Business plan, used car retail industry

Language used: English

Date on which the thesis was submitted / produced: 11. 2. 2021

Thesis defence

• Date of defence: 24. 6. 2021
• Supervisor: Ladislav Tyll
• Reader: Natálie Badie

Vysoká škola ekonomická v Praze

Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management