Zpět na vyhledávání

Nikola Homolová

Bachelor's thesis

Změny v destinačním managementu způsobené krizovou situací

Impacts of crisis on destination management
Abstract:
In the bachelor thesis “Impacts of crisis on destination management” are examined the changes in the activities and processes of destination management as a result of the crisis caused by the pandemic COVID-19. In the theoretical part is based on expert knowledge described destination management with an emphasis on crisis management in destination. Then the thesis describes the organization of tourism …more
Abstract:
V bakalárskej práci „Zmeny v destinačnom manažmente spôsobené krízovou situáciou“ sú skúmané zmeny v činnostiach a v procesoch destinačného manažmentu v dôsledku krízovej situácie spôsobenej pandémiou COVID-19. V teoretický časti je na základe odborných poznatkov popísaný destinačný manažment s dôrazom na krízové riadenie v destinácií. Nasledovne práca opisuje organizovanie cestovaného ruchu na Slovensku …more
 

Keywords

Destinačný manažment krízový manažment COVID-19 Slovensko OCR Destination management crisis management Slovakia DMO
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier: https://is.muni.cz/th/u1vfa/

Thesis defence

  • Date of defence: 14. 6. 2022
  • Supervisor: Ing. Bc. Andrea Holešinská, Ph.D.
  • Reader: Ing. Markéta Novotná, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Regional Development and Tourism / Regional Development and Tourism

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