Development of e-commerce - analysis of customer behaviour and preferences when buying apparel

Bc. B.Sc. Aleksandra Kim

Diplomová práce

Abstract:

This master thesis aim is to analyze customer's behavior when doing purchases of goods like clothes and apparel. The development of e-commerce nowadays the online shopping became more and more popular. However, both traditional and e-shopping have advantages and disadvantages that will be shown in this work.The theoretical part contains the detailed review of the online sales evolution. In this part will be pointed the most important steps of the transition from traditional shops to online sales, the appearance of sales platforms on internet and huge aggregators such as Amazon-bay, AliExpress and others. The SWOT analysis will be also presented in this work to show all the sides the online trading.The practical part will be the base to make an overview of people’s attitude when buying online or in a physical shop. Moreover, the survey will help to determine if the purchase of apparels online increased compared to other goods on the market.

Keywords

E-commerce, online nakupování, oblečení, agregátor, prodej, sítě, ekonomika, obchodování, online shopping, apparel, aggregator, sales, networks, economics, trading

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 6. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management