Consumer behaviour in the market of beauty products – Bc. Eva Sukeníková
Bc. Eva Sukeníková
Master's thesis
Consumer behaviour in the market of beauty products
Správanie spotrebiteľa na trhu s dekoratívnou kozmetikou
Abstract:
Diplomová práca sa zaoberá správaním spotrebiteľa na trhu s dekoratívnou kozmetikou v Čes-kej republike. Zameriava sa na identifikáciu faktorov, ktoré ovplyvňujú správanie spotrebiteľov, ich potreby a preferencie a opisuje ich nákupný rozhodovací process. Hlavným zdrojom dát bolo dotazníkové šetrenie realizované vo februári a marci 2016. Výskum pracuje so vzorkou 604 respondentov doplnenou hĺbkovými …moreAbstract:
The diploma thesis deals with the consumer behavior on the market of beauty products in the Czech Republic. It focuses on the identification of factors which influence the consumer behav-ior as well as their needs and preferences and describes their purchase decision-making pro-cess. The main source of information for the analysis was a questionnaire survey conducted in February and March 2016. The …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2016
Thesis defence
- Supervisor: Mgr. Ing. Naďa Birčiaková, Ph.D.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Business Economics and Management
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