Business Plan for a Chosen Business

Iuliia Galliamova

Bakalářská práce

Abstract:

Bachelor thesis is focused on writing a business plan for the opening of a beauty salon in the city of Ufa, Russia. The main goal of this work is to evaluate the business plan in terms of what is necessary to implement this business idea, whether investments will be profitable.Bachelor work consists of theoretical and practical research. The theoretical part reveals the following concepts: entrepreneurship, entrepreneur, functions, and traits of an entrepreneur, as well as the basic principles, structure, and importance of drawing up a business plan. In addition, based on the author's research, are given the data of Personal Service of the Russian market provided to the population.The practical part demonstrates the structure of the business plan for the planned for opening a beauty salon Edem in Ufa, for which the author of this bachelor work carried out studies of market analysis, competitors, marketing, organizational and production plans, SWOT-analysis, PEST-analysis and calculation of the financial part of the initial investment before the payback period.

Keywords

entrepreneurship, business plan, beauty, beauty salon, hairdressing, manicure, SWOT-analysis, PEST-analysis, financial plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration