Marketing Plan to Introduce Industrial Packaging Products onto the European Market – based on products of the Pera Plastic company – Orkhan Rza
Orkhan Rza
Master's thesis
Marketing Plan to Introduce Industrial Packaging Products onto the European Market – based on products of the Pera Plastic company
Abstract:
As in the whole world, the place of packaging and packaging industry is very important in our daily lives. In sharply altering market conditions companies challenge severe competition, which forces them to use effectively marketing strategies in order to successfully achieve its activities and to retain the competitive advantage for new markets.Diploma Thesis is focused on the assessment and research …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2017
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
RZA, Orkhan. \textit{Marketing Plan to Introduce Industrial Packaging Products onto the European Market – based on products of the Pera Plastic company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/asi47p/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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