Business Plan

Bc. Mariia Araslanova

Bakalářská práce

Anotace:

Introduction carries broad summary and principles why particular final thesis topic was selected and as well to present chief hypothesis of thesis which will be reaffirmed or contradicted. The theoretical part is about content of business plan, how to write it and other people opinions concerning this problem. Development of marketing, financing, and sales strategies will be compared and reflected in practical part. A business plan is an essential component of my thesis obviously it occupies majority of my work. The analyses are necessary to map and define the company position in comparison to the competitors. Lucrative business is one of the essential parts of business planning. That is the reason why in practical part my aim is to discover what budget company needs for start up and its prosperity. I have chosen business plan for my bachelor thesis topic because I want it somehow to be connected with my intention to establish my own business in the future. Conclusion reviews the outcomes of the thesis built on tools and approaches used and assess the hypothesis.

Abstract:

Introduction carries broad summary and principles why particular final thesis topic was selected and as well to present chief hypothesis of thesis which will be reaffirmed or contradicted. The theoretical part is about content of business plan, how to write it and other people opinions concerning this problem. Development of marketing, financing, and sales strategies will be compared and reflected in practical part. A business plan is an essential component of my thesis obviously it occupies majority of my work. The analyses are necessary to map and define the company position in comparison to the competitors. Lucrative business is one of the essential parts of business planning. That is the reason why in practical part my aim is to discover what budget company needs for start up and its prosperity. I have chosen business plan for my bachelor thesis topic because I want it somehow to be connected with my intention to establish my own business in the future. Conclusion reviews the outcomes of the thesis built on tools and approaches used and assess the hypothesis.

Keywords

Business, plan, company, strategy, marketing, investors, analyses, start up, objective, client, organization, performance

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 6. 2015
• Vedoucí: MBA Jaromír Stemberg
• Oponent: Ing. Jiří Vataha

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance