Propagace fitness center na sociálních sítích – Bc. Nika Malyjurková
Bc. Nika Malyjurková
Master's thesis
Propagace fitness center na sociálních sítích
Promotion of Fitness Centers on Social Networks
Abstract:
Tato práce se zabývá analýzou a porovnáním online propagace dvou fitness center, konkrétně Form Factory a Next Move, na populárních sociálních sítích. Za účelem vyhodnocení úspěšnosti propagace a určení jejích silných a slabých stránek byla provedena komplexní analýza sociálních sítí obou center, zahrnující kvantitativní i kvalitativní faktory. Výsledky ukazují, že přestože Form Factory působí na trhu …moreAbstract:
This thesis deals with the analysis and comparison of online promotion of two fitness centers, namely Form Factory and Next Move, on popular social networks. In order to evaluate the success of the promotion and determine its strengths and weaknesses, a comprehensive social network analysis of both centers was conducted, including both quantitative and qualitative factors. The results show that although …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 4. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: Ing. Václav Lohr, Ph.D.
- Reader: Petr Michal, externi
Citation record
ISO 690-compliant citation record:
MALYJURKOVÁ, Nika. \textit{Propagace fitness center na sociálních sítích}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/ayi8y6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Ekonomika a management
Theses on a related topic
-
Advertisement - the phenomen of communication
Alexander Okonkwo -
Advertisement - the Phenomen of Marketing Communication
Narmin Hanifayeva -
Analysis of the efficiency of social media for the marketing campaign in a company
Valeriia Malakhovskaia -
Restaurant business profile on social networking sites
Anna Kreneva -
Instagram: Exploration of Visual Brand communication & Transformational advertising
Oluwaseun Adekola Fasanya -
Multilingual communication on social media
Petra Svobodová -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The Role of New Media in a Modern Marketing Communication
Sanzhar Isakov
Name
Posted by
Uploaded/Created
Rights