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Bc. Lucie Onderková

Master's thesis

Marketingová komunikace společnosti Cafe Eternity

Marketing communication of company Cafe Eternity
Abstract:
Cílem diplomové práce je zhodnotit marketingovou komunikaci společnosti Cafe Eternity a doporučit návrhy, které povedou ke zlepšení marketingové komunikace. V teoretické části diplomové práce se autorka zabývá termíny jako marketingová komunikace, komunikační proces, marketingový komunikační mix a současné trendy v marketingové komunikaci. Praktická část je zaměřena na charakteristiku společnosti Cafe …more
Abstract:
The aim of this thesis is to evaluate the marketing communication of Cafe Eternity and recommend suggestions that will improve marketing communication. In the theoretical part of the thesis the author deals with terms such as marketing communication, communication process, marketing communication mix and current trends in marketing communication. The practical part is focused on the characteristics …more
 

Keywords

Marketingová komunikace ve společnosti Cafe Eternity
 
Language used: Czech
Date on which the thesis was submitted / produced: 1. 5. 2020
Identifier: https://is.slu.cz/th/v1yxs/

Thesis defence

  • Date of defence: 9. 6. 2020
  • Supervisor: Ing. Kateřina Matušínská, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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