Social Media as a Tool of Communication Strategy – Bc. Shakhlo Strouthou
Bc. Shakhlo Strouthou
Master's thesis
Social Media as a Tool of Communication Strategy
Social Media as a Tool of Communication Strategy
Abstract:
The main aim of the current thesis is to discover the shift of traditional communication strategy towards communication through Social Media. Furthermore, to address the key challenges of marketers and introduce new solutions. The literature overview includes the most important aspects of Digital Marketing, Internet Marketing and Social Media Marketing and how they are used as part of communication …moreAbstract:
The main aim of the current thesis is to discover the shift of traditional communication strategy towards communication through Social Media. Furthermore, to address the key challenges of marketers and introduce new solutions. The literature overview includes the most important aspects of Digital Marketing, Internet Marketing and Social Media Marketing and how they are used as part of communication …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2018
Identifier:
https://is.vsfs.cz/th/gr2mq/
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Ing. Petra Jílková, Ph.D.
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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