Social media communication

B.Sc. Lucky Iheanachor Okereke, BSc

Diplomová práce

Abstract:

This study focuses on the development of an effective online communication marketing strategy for Indomie Nigeria on social networks. The primary objective is to align the brand's digital efforts with its overall goals, and there are three specific objectives to achieve this. Firstly, a comprehensive analysis is conducted to understand the current state of social media use in the marketing communication of Indomie Nigeria. This involves examining existing content, engagement metrics, and the demographics of the audience. These findings provide a baseline understanding of the brand's digital presence. Next, the study compares the current state of social media communication with the strategic goals of Indomie Nigeria. This critical evaluation aims to identify any gaps or areas of misalignment, ensuring that every online communication effort contributes directly to the company's broader objectives. The synthesis of these findings reveals strategic refinements necessary for enhancing the brand's digital footprint. Based on this analysis, a proposal for an online communication marketing strategy is crafted, taking into account the company's specific needs and contemporary social media trends. The proposed strategy includes a dynamic content calendar, audience-centric content creation, strategic hashtag utilization, and an optimization approach driven by feedback. The proposal emphasizes the importance of maintaining a consistent online presence and aligning content with the brand's core values, with the ultimate goal of strengthening brand loyalty and engagement.

Keywords

Social media communication, Brand awareness, Social media platforms, User engagement, Social media analytics, Social media optimization, Content calendar

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 3. 2024

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Ladislav Pilař, MBA Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management