Social Media as a Tool of Communication Strategy – Bc. Shakhlo Strouthou
Bc. Shakhlo Strouthou
Master's thesis
Social Media as a Tool of Communication Strategy
Social Media as a Tool of Communication Strategy
Anotácia:
The main aim of the current thesis is to discover the shift of traditional communication strategy towards communication through Social Media. Furthermore, to address the key challenges of marketers and introduce new solutions. The literature overview includes the most important aspects of Digital Marketing, Internet Marketing and Social Media Marketing and how they are used as part of communication …viacAbstract:
The main aim of the current thesis is to discover the shift of traditional communication strategy towards communication through Social Media. Furthermore, to address the key challenges of marketers and introduce new solutions. The literature overview includes the most important aspects of Digital Marketing, Internet Marketing and Social Media Marketing and how they are used as part of communication …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/gr2mq/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2018
- Vedúci: Ing. Petra Jílková, Ph.D.
- Oponent: Mgr. Pavel Kotyza
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
-
Definition of Common Terms Used in Social Media Platforms
Natálie Odleváková -
Social Interaction Design for Social Media: The Case of Groupthink and Aggression
Michail Tsikerdekis -
Social media as an effective instrument for business communication
Petra Krumpholcová -
Social media communication
Lucky Iheanachor Okereke -
Examining the Impact of Social Media: Nike Case Study
Anastasiia Sharkova -
Social Network and its marketing potential for Small and Medium Enterprise
Dmytro Husiev -
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Trupeshkumar kanubhai Patel -
Social Media Marketing
Nia Todua