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Lea Kreutzmann

Master's thesis

An Expansion Strategy for Hotel Quickly into the Indian Market: an Analysis of relevant Theoretical Frameworks and Practical Implications

International strategy
Abstract:
The purpose of this research is to develop an international expansion strategy for the start-up company Hotel Quickly into the Indian market. The research was conducted by a combination of qualitative research methods, such as semi-structured in depth interviews with relevant industry representatives. Desk research was gathered from empirical studies and academic literature, such as research journals …more
Abstract:
The purpose of this research is to develop an international expansion strategy for the start-up company Hotel Quickly into the Indian market. The research was conducted by a combination of qualitative research methods, such as semi-structured in depth interviews with relevant industry representatives. Desk research was gathered from empirical studies and academic literature, such as research journals …more
 

Keywords

Mobile Application Market Entry Mode International Strategy

Keywords

Mobile Application Market Entry Mode International Strategy
 
Language used: English
Date on which the thesis was submitted / produced: 17. 10. 2013
Identifier: http://www.vse.cz/vskp/eid/58387

Thesis defence

  • Date of defence: 16. 9. 2014
  • Supervisor: Ladislav Tyll
  • Reader: Ondřej Machek

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http://www.vse.cz/vskp/eid/58387