Lea Kreutzmann

Master's thesis

An Expansion Strategy for Hotel Quickly into the Indian Market: an Analysis of relevant Theoretical Frameworks and Practical Implications

International strategy
Anotácia:
The purpose of this research is to develop an international expansion strategy for the start-up company Hotel Quickly into the Indian market. The research was conducted by a combination of qualitative research methods, such as semi-structured in depth interviews with relevant industry representatives. Desk research was gathered from empirical studies and academic literature, such as research journals …viac
Abstract:
The purpose of this research is to develop an international expansion strategy for the start-up company Hotel Quickly into the Indian market. The research was conducted by a combination of qualitative research methods, such as semi-structured in depth interviews with relevant industry representatives. Desk research was gathered from empirical studies and academic literature, such as research journals …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 10. 2013

Obhajoba závěrečné práce

  • Obhajoba proběhla 16. 9. 2014
  • Vedúci: Ladislav Tyll
  • Oponent: Ondřej Machek

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/58387