International Brand Positioning in the Cosmetic Industry : Analysis of Finnish and British Markets – Emilia Christa Wilhelmiina Ala-Jääski
Emilia Christa Wilhelmiina Ala-Jääski
Bachelor's thesis
International Brand Positioning in the Cosmetic Industry : Analysis of Finnish and British Markets
International Brand Positioning in the Cosmetic Industry : Analysis of Finnish and British Markets
Abstract:
In marketing, branding is a means to make an impression on a consumer’s mind. It helps designing a marketing strategy with a targeted approach to relevant consumer segments. In a globalised world, cross-cultural differences may complicate the process of a domestic brand internationalising, however. This thesis investigates branding as a concept and identifies what factors need to be taken into consideration …moreAbstract:
In marketing, branding is a means to make an impression on a consumer’s mind. It helps designing a marketing strategy with a targeted approach to relevant consumer segments. In a globalised world, cross-cultural differences may complicate the process of a domestic brand internationalising, however. This thesis investigates branding as a concept and identifies what factors need to be taken into consideration …more
Language used: English
Date on which the thesis was submitted / produced: 1. 9. 2024
Identifier:
https://vskp.vse.cz/eid/94853
Thesis defence
- Date of defence: 9. 9. 2024
- Supervisor: Rafael San José Iglesias
- Reader: Radek Čajka
Citation record
ISO 690-compliant citation record:
ALA-JÄÄSKI, Emilia Christa Wilhelmiina. \textit{International Brand Positioning in the Cosmetic Industry : Analysis of Finnish and British Markets}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/bkuo2n/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/94853
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
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